21/09/2021 (Week 5)
Liew Li Wei 0338076
Bachelor of Mass Communication (Hons) Digital Media Production
Design Principles (Minor)
Exercise 3 (Symbol/Word & Image)
LECTURE
Symbol
- A sign, shape, or object that is used to represent something else.
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In design, symbols can provide or convey information, equivalent to one or
more sentences of text, or even a whole story.
- Figurative Representations
Word & Image
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Imagery is a vital part of design, be it print or digital. Users and
viewers are able to relate to a concept or a brand if the right images are
used in a work of design. It is therefore important to use suitable and
relevant images when designing.
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Choosing the right words to pair with the imagery is of high importance as
it would deepen the meaning of the design. Suitable typeface and strategic
positioning of the type will result in visual hierarchy and balance in a
work of design.
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Typography is the design and arrangement of text to convey a message or
concept.
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Figure 5.7: Word & Image example 1
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Figure 5.8: Word & Image example 2
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INSTRUCTIONS
EXERCISES
For Exercise 3, I chose to challenge myself by trying to design on symbols
and word & image.
Symbols
I have a team in gaming and we name it Team Laze, so I decide to make the
logo using the word L and Z. For our logo, I created mainly using the shape
tool and pathfinder. At the end of the logo, I added our discord channel's
name "Say No More". Then, I played around with the gradient colour on the
words.
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Figure 5.9: Arbitrary Symbol 1
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Figure 5.10: Arbitrary Symbol 2
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Figure 5.11: Arbitrary Symbol 3
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Figure 5.12: Arbitrary Symbol 4
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Figure 5.13: Arbitrary Symbol 5
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After receiving comment from Miss Jinchi, I played with white
background so that the word "Say No More" will be more visible.
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Figure 5.14: Arbitrary Symbol 6
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Figure 5.15: Arbitrary Symbol 7
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Figure 5.16: Arbitrary Symbol 8
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Figure 5.17: Arbitrary Symbol 9
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Figure 5.18: Arbitrary Symbol 10
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Yet, it doesn't work. Therefore, I increased the size of the word and
added gradient onto it so that it could blend into the logo.
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Figure 5.19: Arbitrary Symbol 11
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Figure 5.20: Arbitrary Symbol 12
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Figure 5.21: Arbitrary Symbol 13
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Figure 5.22: Arbitrary Symbol 14
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Figure 5.23: Arbitrary Symbol 15
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I chose red colour logo (figure 5.23) as submission because it suits more with our team
purpose. We are a group of teenagers passion about game and our playstyle in
fps game is quite aggressive. Therefore, red suits us the most.
Word & Image
This (figure 5.14) is the photo I found from my gallery and wanted to work
with. As this photo is looking right upwards, an idea about sky theme pops
in my mind. Then, a phase that I always tell myself while working on
anything came across to my mind - aim for the sky, if you failed, at least
you reached the clouds.
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Figure 5.24: Original Photo of me
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Figure 5.25: Word & Image Attempt 1
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Figure 5.26: Word & Image Attempt 2
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Figure 5.27: Word & Image Attempt 3
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Figure 5.28: Word & Image Attempt 4
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Figure 5.29: Word & Image Attempt 5
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Figure 5.30: Word & Image Attempt 6
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FINAL OUTCOME
Symbol
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| Figure 5.31: Arbitrary Symbol Final Submission |
Word & Image
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| Figure 5.32: Word & Image Final Submission |
FEEDBACK
For my Symbols design, Miss suggested that I could try to play with white
background and see which outcome is better; as for my Word & Image, Miss
also suggested me to create more space for the design as my theme is sky,
and also play with the focal point.
REFLECTION
To be honest, I am really struggling while thinking ideas for exercise 3. I
spent days looking at design from Pinterest, yet I have no idea what to
design.
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