Digital Photography & Imaging (Week 7)

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4/10/2021 (Week 7)

Liew Li Wei 0338076

Bachelor of Mass Communication (Hons) Digital Media Production
Digital Photography & Imaging (Minor)
Project 2A: Digital Imaging Exercise 2 - Part 2

LECTURE

Colour Theory

  • Colour theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.
Figure 7.1: Colour Wheel

  • RGB: Additive color mixing model
    • RGB color is used to display on your computer screen
    • Colour is created by mixing red, green and blue light sources of various intensities.
    • TVs, screens and projectors use red, green and blue (RGB) as their primary colors.
Figure 7.2: RGB

  • CMYK: Subtractive color mixing model
    • Cyan, magenta, yellow and black (CMYK) are the primary colors of printing.
    • Colour is created by the subtraction of light. 
    • The CMYK color system is the color system used for printing.
Figure 7.3: CMYK

  • Hue is the most basic of color terms and denotes an object’s color.
Figure 7.4: Hue

  • Shade is a hue to which black has been added. For example, red + black = burgundy.
Figure 7.5: Shade

  • Tint is a hue to which white has been added. For example, red + white = pink.
Figure 7.6: Tint

  • Tone is a color to which black and white (or grey) have been added.
Figure 7.7: Tone

  • Colour Harmony
    The arrangement of the colors in design in the most attractive and effective way for users’ perception.

    1. Monochromatic
      - hard to make a mistake and create the distasteful color scheme.

      Figure 7.8: Monochromatic Example 1

      Figure 7.9: Monochromatic Example 2


    2. Analogous
      - 3 colors located right next to each other on the color wheel.

      Figure 7.10: Analogous

      Figure 7.11: Analogous Example 1

      Figure 7.12: Analogous Example 2


    3. Complementary
      - colors are opposites on the color wheel.

      Figure 7.13: Complementary

      Figure 7.14: Complementary Example 1

      Figure 7.15: Complementary Example 2


    4. Split-Complementary
      - involves the use of three colors

      Figure 7.16: Spilt-Complementary

      Figure 7.17: Spilt-Complementary Example 1

      Figure 7.18: Spilt-Complementary Example 2


    5. Triadic
      - colors are evenly spaced around the color wheel and tend to be very bright and dynamic.

      Figure 7.19: Triadic

      Figure 7.20: Triadic Example 1

      Figure 7.21: Triadic Example 2


  • The Psychology of Color
    • Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously.
    • While perceptions of color are somewhat subjective, some effects have universal meaning. 
Figure 7.22: Psychology of Colour 1
Figure 7.23: Psychology of Colour 2


    • Warm Colours
      • Warm colors often evoke feelings of happiness, optimism and energy. 
      • However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape). 
Figure 7.24: Warm Colours

Figure 7.25: Warm Colours Example

    • Cool Colours
      • Cool colors are usually calming and soothing but can also express sadness. 
      • Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).
Figure 7.26: Cool Colours

Figure 7.27: Cool Colours Example

    • Black
      • Black is often used sparingly – such as for text – but it works quite well as a primary colour element (like for backgrounds). 
      • Black adds an air of sophistication and elegance, and also mystery, though with much bolder confidence.
Figure 7.28: Black Example 1

Figure 7.28: Black Example 2

    • White
      • As primary, white gives off an impression of clean, virtuous, healthy.
      • White pairs well with just about anything, making it ideal as a secondary colour. 
Figure 7.29: White Example 1

Figure 7.30: White Example 2


TUTORIAL

In week 7, we will be doing recolouring part 2. We will be recolouring 2 black & white photos following the tutorial video provided by Mr. Martin. 1 photo will be a girl and another photo will be chosen by ourselves from the google drive folder. Then, we will continue work on our Project 2B.


PRACTICAL

Figure 7.31: Black & White Photo Part 1


Figure 7.32: After Recolouring Part 1 (Final)


Figure 7.33: Black & White Photo Part 2


Figure 7.34: After Recolouring Part 2 (Final)


FEEDBACK

Mr. Fauzi wanted me to sketch for my Project 2B before digitalizing it so that I can find the most suitable one to work on.


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