Digital Photography & Imaging (Week 5)

on

20/09/2021 (Week 5)

Liew Li Wei 0338076

Bachelor of Mass Communication (Hons) Digital Media Production
Digital Photography & Imaging (Minor)
Project 2A: Digital Imaging Exercise 1

LECTURE

Poster Design Development

Conceptual Poster Design
  • Posters is a conventional medium to convey information to the target audience.
  • Posters can be cluttered or straightforward. 
  • The power of posters in generating awareness on an issue or conveying a brand message and luring the audience into buying products or services is immense.
Figure 5.1: Example of Poster 2


Figure 5.2: Example of Poster 2

  • When you start brainstorming for your poster design idea, you need to ask yourself why you’re making this poster. 
    • Is it a poster for brand awareness? 
    • Is it an advertising poster? 
    • Is it an Public Service Announcement poster? 
      • A public service announcement (PSA) is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue

  • Once you’ve narrowed down your scope, you can start to do:
    1. Research about your topic
      • Study and gather all related information about your topic.
      • Write a summary about your topic
      • Highlight the key points of your summary
      • Define the Title
      • Define the Slogan
      • Define the Details
      • Define the Call For Action 

    2. Define your concept
      • Create a section for each contents (Title, Slogan, Details & Call for Action) 
      • Sketch your mock up poster
      • Fill in with details

    3. Start to develop your design projects
      • Draft the digital poster based on your sketch 
      • Develop the composition techniques using Digital Photography & Graphic Design.
      • Apply color, typography, textures & effects
      • Finalize your design with color correction

  • Creative posters where meaningful information comes wrapped with striking pictures and images.
  • Creative Poster is made up of four key features:
    • Title:
      a descriptive indicator of the contents of the poster, and it should not exceed two lines of text.

      Figure 5.3: Title Example

    • Graphic:
      must appear in context with the main text. Choose high-resolution images (300 dpi or higher).

      Figure 5.4: Graphic Example

    • Text:
      should clearly describe the message clearly but not overloaded.

      Figure 5.5: Text Example

    • White Space:
      creates ​“breathing room” within poster, which helps viewers avoid feeling overwhelmed by the information being presented.

      Figure 5.6: White Space example

  • Layout, flow, and color affect the order and style of these four key features.
    • Layout:
      There are many design layout, but graphics-centered layout is suggested for our project.

      Figure 5.7: Layout Example

    • Flow:
      coordinates with how readers’ eyes move around the different sections of poster. Maintain Hierarchy While Displaying Your Message.

      Figure 5.8: Flow Example

    • Colour:
      draws reader’s gaze and define the different sections of your poster. 

      Figure 5.9: Colour Example


TUTORIAL

We will be watching video made by Mr. Martin and follow step-by-step on how to edit images given in photoshop using quick selection tool, layer mask, filters and color correction. Then, we will be creating two design for this week, one is Shazam, and another will be our own reflection. Furthermore, we will need to do research for our Project 2A.


PRACTICAL

Using the photo provided by Mr. Martin, I had done 2 exercise as told. One is with Shazam inside, one is me. Since the image of Shazam and I for the design were both cropped out from another photo, therefore I had matched the colour of ourselves with the background, then put on the shadow behind us and our reflection on the water. This could allow us to blend into the photo and made us belong in the place naturally.


Figure 5.10: Shazam


Figure 5.11: My Reflection


FEEDBACK

(no feedback given on this week's work)


Comments

Post a Comment