Design Principles (Week 4)

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14/09/2021 (Week 4)

Liew Li Wei 0338076

Bachelor of Mass Communication (Hons) Digital Media Production
Design Principles (Minor)
Exercise 3 (Harmony/Unity)

LECTURE

Harmony

  • Harmony involves the selection of elements that share a common trait.
  • Harmony becomes monotony without variety.
  • Harmony is the sense that all of the elements of your design fit together. They may fit the same theme, aesthetic style or mood. 

Figure 4.1: Harmony Example 1


Figure 4.2: Harmony Example 2


Figure 4.3: Harmony Example 3


Unity

  • Unity refers to the repetition of particular elements throughout your design — whether they’re colors, shapes or materials — to pull the look together.
  • Unity occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme.
  • Although unity and harmony may sound similar, they each play distinct roles in the way we experience design.

Figure 4.4: Unity Example 1


Figure 4.5: Unity Example 2


Figure 4.6: Unity Example 3


Scale & Proportion

  • Scale and proportion are both design elements that have to do with size. 
  • Throughout the centuries, designers have used scale and proportion to depict or distract from the ideal. 

  • Scale
    • refers to the size and dimension of figures and forms relative to a specific unit of measure.
    • can be determined in two ways: 
      1. Actual measurement
      2. Visual estimates based on comparison
    • is used to specify or illustrate details based on the relative sizes of objects.

Figure 4.7: Scale Example 1


Figure 4.8: Scale Example 2


  • Proportion
    • refers to the relationship of two or more elements in a composition and how they compare to one another with respect to size, color, quantity, degree, setting, etc.; i.e. ratio.
    • is said to be harmonious when a correct relationship exists between the elements with respect to size or quantity.
    • effective use of proportion in design often results in harmony and unity.

Figure 4.9: Proportion Example 1


Figure 4.10: Proportion Example 2


INSTRUCTIONS



EXERCISES

I chose Symbols and Word & Image for Exercise 3, therefore no exercises were shown in this week.


REFLECTION

In my opinion, harmony design gives a comfortable feeling for the audience while looking at your design as there isn't much variety in the design; while for unity, it contains much of the same element which gives you feeling of balance.


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